Sainsbury’s and Patisserie Valerie have teamed up with a deal that will see Patisserie Valerie cakes sold at the supermarket’s bakery counters.
The selection consists of Patisserie Valerie’s 14 top-selling products, including the Salted Caramel & Chocolate Bombe, Strawberry Gateau and Baked Cheesecake Slice, alongside celebration cakes such as the Triple Chocolate Delight.
“Both Patisserie Valerie and Sainsbury’s are brands that are much loved and trusted by UK consumers,” said Patisserie Valerie CEO James Fleming. “In bringing our range exclusively into Sainsbury’s stores and online to their customers, we are excited to build on that trust with our high-quality handmade cakes and patisserie.”
“It was important to us that the offer was exactly the same as the menu served in our cafés and we have worked together as a team with Sainsbury’s to ensure that is possible, without any compromise to the visual excitement and eating enjoyment of all our products. The proof of this pudding is very much in the eating and we can’t wait to hear how the team at Sainsbury’s and the customers in turn react once our handmade cakes are in store.”